Gregg Siegel
Business Communications Copywriter

Expert writing services for business-to-business marketing communications,

corporate communications, internal communications and more

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Monday morning, 7:42 a.m.

You walk into your office early, knowing that you've got a crazy week ahead, with a growing pile of paper on your desk and a truly monstrous to-do list.

Scrolling through your overflowing inbox of new e-mails, you notice a message from the new freelance copywriter you hired. That's not a good sign, you think. The brochure that he's working on is supposed to be due by the end of the day. He'd better not be asking for an extension!

You open the e-mail, gritting your teeth and expecting the worst. After all, you've been down this road many times before.

The message from your new copywriter is short and to the point:

Here is the copy for the new product brochure.

Please give me a call with any questions. I'll give you a call in a couple of days to check in.

Thanks again for bringing me onboard! Talk to you soon.

Best regards,

Gregg

Pleasantly surprised but still skeptical, you open the file and start to read. As you do, you find yourself moving in closer and closer to the screen.

This copy is good. No, this copy is very good.

All the material you provided is in there. He absorbed it all, and really understood it! In addition, there are several new facts and benefits that he must have uncovered when he interviewed your subject matter experts. Bob, one of your product line managers, did comment about the on-target questions the copywriter had asked. He said it was as if the copywriter had been working with the product for years. Coming from Bob, that was no idle comment. The complexity of your products and markets have stumped many writers before. And Bob has had no qualms about letting you know it.

Reading further, you realize that the sales argument is unusually well presented. It describes the key problems experienced by your customers, and then explains in detail how your product can solve them. Logical and effective. And so unlike the chest-thumping "we're the greatest because we say so" attitude that you so often see. This brochure speaks to the customer in terms of their needs, builds a logical and highly persuasive case with credible, substantial detail, and motivates them to act.

And then something else strikes you. The tone? The style? The word choice? Whatever it is, the copy sounds perfect for the audience. Professional, yes, but not stilted or overly formal sounding. It flows like smart conversation. There's none of that "jargon salad" you get when you ask your technical people to take a crack at a draft, and there's not a whiff of that over-simplistic "golly gee" feeling that you’ve seen in the copy of a lot of the writers that you've tried over the years, especially those without a lot of technical, industrial and business-to-business experience.

This copy is really, well, unprecedented. Often, you’d have to carve out hours to rewrite the drafts you get from your freelancers or agency, but this draft is just right on-target in every way.

Delighted, you read the copy again, making one small change—more of a personal preference really—and send it off to your boss for final approval.

One major thing off your plate for today, as the clock nears 8:00 am.

Maybe this week won't be so bad after all...

Yes, you can get copy that's right the first time.

I'm a freelance business communications copywriter, and the scenario above is based on recent conversations I had with some long time clients.

These BtoB marketing, corporate and internal communications managers told me a bit about how impressed they are that I am able to consistently nail first drafts; that I really seem to get their complex products and services, even when coming in completely cold; that I deliver copy that's pretty nearly good to go with little effort on their part; and that I always meet deadlines, always meet budgets, always keep appointments and, overall, always do exactly what I say I'm going to do.

And, most importantly of all, they told me how partnering with me adds up to success for them, helping them shine in front of their product people and other internal customers, as well as impress bosses, peers and other colleagues in an aspect of their job responsibilities that can often be, well, challenging.

Perhaps I can do the same for you.

I invite you to click around this site, check out my samples, the types of projects I can help you with, and the comments from communications and marketing professionals like yourself.

And, if you are so inclined, contact me and let's discuss the possibility of working together.




All pages this site © Copyright 2018 Gregg Siegel.

Gregg Siegel

Business Communications Copywriter

Better writing. Less hassle.

1-800-848-5776

gregg@gsiegel.com